ISO 10668:2010 is the international standard for brand valuation, providing a consistent and transparent framework for measuring the financial value of brands. This standard outlines the principles and methodologies used to assess brand value based on financial, behavioral, and legal parameters. It is applicable to all types of organizations, whether public or private, and helps ensure that brand valuation is conducted in a credible, structured, and reliable manner for purposes such as mergers, acquisitions, financial reporting, marketing strategy, or brand management.

Implementing ISO 10668:2010 allows businesses to better understand the worth of one of their most important intangible assets—their brand. By applying a standardized approach, organizations can avoid subjective or inconsistent valuations and gain a clearer picture of brand performance and its impact on business success. The standard ensures that brand valuation takes into account not just current revenue potential, but also customer perception, market position, legal rights, and long-term value generation. This leads to more informed decision-making and strategic planning.

Certification aligned with ISO 10668:2010 reflects a company’s dedication to responsible brand management and transparency in business practices. It provides confidence to investors, stakeholders, and regulatory authorities that brand value is being measured and reported accurately. At ExpertISO, we help organizations understand and implement ISO 10668:2010 by guiding them through the entire valuation process—ensuring their brand is properly evaluated, managed, and leveraged for future growth and competitive advantage.